Welcome

My name is Sophie Anstey and this is my blog for displaying my college work.


Tuesday, 29 March 2011

Web Protocols

Web Protocols are ways in which the internet can convey information to individual computers and visa versa. There are many different protocols and new and up coming improved ones that companies are releasing. The three main ones are (HTML) HyperText Markup Language, (HTTP) HyperText Transfer Protocol and (URL) Uniform Resource Locator. HTML is code that is used to create a website, these are often made up of tables which space out the work, this has now been taken over by flash (.flv) it is an easier and better way in which to make websites but having said this a new HTML being released that is expected to be better than flash. (HTTP) this is how the (HTML) is transferred to the computer and rather than being shown as the code it is transferred to something that we can understand. (URL) this is the address at the top of the screen that we can see this is so that we can find what we are looking for, without these it would be impossible to find anything. Above are the three main protocols that make up the web there are many others that serve important purposes to the way we live.

One of these is SMS this stands for Short Messaging Service which most people use every day; it is a form of written digital communication that is used in text messages and emails. It can be used to communicate across long distances by customers to a certain company that runs it or it can also be used by that same company in order to advertise. They are cheaper, faster and more efficient than sending a letter as not only is it free you are the one sending it and you can be certain that it was received by the intended person.

WAP is another protocol that is often used by many people throughout the day, it stands for Wireless Application Protocol but most people call it the mobile internet. This is because like the name says it allows people to access the internet on their mobile phones, this is efficient as it is convenient and can be viewed where ever you go. The sites can be different to how they are viewed on the internet on a computer as they are made in the most basic form so that the mobile can download it faster to the smaller screen.

FTP is the next protocol, this stands for File Transfer Protocol as the name indicates it is used in order to transfer files from the internet to the computer or from one computer across the internet and to another computer. Sometimes it is also used by the creator of a website; your computer downloads certain files that can't be viewed any other way.

WAN stands for Wide Area Network, this is the protocol that is the internet. It is a connection of smaller networks these can be local area networks (LAN) and Metropolitan Area Networks (MAN). A LAN is a protocol that allows a connection between close working computers these are some likely to be used in a office or school and MAN is what is used in much larger scale places like cities with link all the individual computers to the WAN.

Tuesday, 22 March 2011

Completed website

Today I managed to patch up some of the last things that I needed to do on my website, since we only have one lesson left of it, rather than wasting my time I will look over the website and make sure that everything is in working order and make any necessary small changes to it. I've tried to work around the feedback that I got from it last time and have changed the reviews page so, I had help from Julian in order to make some true and false statements in order to make some arrows pop up to show the reviews. With this new code I was able to move it on to the reviews as one of the people who gave feedback stated that I should make it so that we didn't have to hold down the button. After doing this I found the problem that all the reviews would show up one over the top of each other if you clicked on the buttons, I attempted to make more true and false variables in order to over ride this but found that this wouldn't work no matter what I tried. In the end we had to convert it to a movie clip and make it so that the button went to one of the frames, each of the frames in the movie clip each displayed a different review.
I have really enjoyed this project and think that the outcome has been pretty good. I think the work I did on the site is pretty simple but because of the theme it looks a lot better than it would with anything else. This project has helped me learn the codes better and realise that although we found stuff hard at frist after all the practise we are able to learn how to do a lot of things. As well as help from Julian on some of the more difficult stuff I was able to look at some of the word we have done in other lessons and adapt it to something that I could use in my site.
One of the best things that I got from this project was the fact that I am able to understand flash better, before I would have had difficulty understanding some of Julians instructions but now when he shows me what I am supposed to do I am able to understand why and transfer it to other parts of the site as well that need it. I felt that this project was challengeing but I enjoyed trying to work things out for myself, it's definately some thing I would enjoy doing again.

Tuesday, 15 March 2011

Audiences response:Pokemon Project

Personally I believed that there was nothing wrong with pokemon after all they removed almost every small piece of violence and indecency at the dubbing stage. But unsurprisingly due to its popularity people still had to find something wrong with it.
Christians seem to believe that it is dangerous and should be banned as it promotes Satanism of some sort; this thought has risen due to the moves which some of the pokemon use. They in general hate the idea of pokemon having powers of some sort but most of all they detest the pokemon that could be related to Hell or being able to manipulate a person (eg. mindreading) (among these are things like negative energy and inducing sleep on a person). Below is an image of Houndoom which due to the word doom in its name was immediately assumed that this was supposed to be a demon dog and the fact that it's Japanese translation was "Hell Hound" some Christians believe that Nintendo are pushing children to start worshiping Satan.



Some even go as far as saying that Satan is in fact creating pokemon through certain people in order to corrupt children and adults.
The things that I honestly can understand in the Pokemon game and etc is the fact that they are pushing children to want more and more and have made the games insanely addictive. This did cause problems in schools as they had to ban them in order to get kids to stop playing them during their lessons. I can see from this that it is promoting greed from the fact that the theme song repeats "Gotta catch 'em all". Linking in with this is the belief that it promotes gambling and for this reason has been banned in certain countries as winning cards from your opponent, which can be viewed as gambling. Something I also found in the game was that the "games corner tend to look very much like casinos.


Just through the research I have done I have found that pokemon have faced many problems from since they started. One of the problems they had was being accused of Jynx being a racist pokemon, they believed it was Pokemon based on blackface. This was where people used make up to create a stereo type of a back person, this was banned due to being seen as racist it was also compared to the story "Little Black Sambo" which was removed from publication as it too was seen as racist. Since people believed that it resembled this too much they had to later on edit Jynx in order to stop the complaints. Was the product accused of causing harm?
YES, there are several cases in which pokemon have been accused of physically harming people, one of which can be proved that they did, accidently of course.
The first case was the "Denno Senshi Porygon" it was only aired in Japan but it caused several hundred kids to develop illnesses some were even said to have had seizures. This is the only one I will believe because if you watch the episode it shows red and blue flashing, due to this I think there is a possibility that it could have caused epileptic seizures.
The next case was "Lavender Town" people started claiming that the music played whilst in Lavender Town caused people to commit suicide and develop illnesses. Later on the game was remade and the music was removed. This is an interesting case, but I was unable to find anything on it that really convinced me that it was real. There was a peck in suicides around the correct gaming age for pokemon which is what I believe cause people to start saying that it was the music in Lavender Town. In almost all the articles that I have read on Lavender Town people say that it is due to the noises that only undeveloped ears can hear.

The last problem Pokemon faced were the timing of some of their episodes, some were removed from airing in certain countries at certain times due to the problems that country was facing. The main exapmle of this would be after the 9/11 attacks, several episodes were skipped in the running in order to stop complaints, these were all in some way similar to what America had just faced. There were several cases of what is mentioned above but also some episodes were removed due to the fact that they weren't demed appropriate, one example of this is "Beauty and the Beach" in which James wears a swim suit that has an inflatiable chest, firstly this was banned altogether but eventually it was dubbed and the scenes that contained James in the swim suit were removed.
One episode that was banned altogether and never dubbed is "Miniryu no Densetsu" this is once again due to the age group that it was aimed at, during the whole episode there are a lot of scences with people pointing guns.
Although it is clear that the creator and 4kids are trying hard to make sure that the content is for the correct age group it seems that there will always be problems that people find with pokemon.

Finished~Last minute changes and peoples opinions

Today I was able to finish off the site, yesterday I completed the reviews and the products page. Today with some help from Julian with the difficult depths coding I was able to get the pictures working. After that was achieved it was pretty easy to fix where they moved to and how to make it better. Julian suggested that I ask people to test out my website so that I could find out what differences I can make to the website in order to make it better.

Zoe: I think the website is really interesting and will appeal to an older audience not just a younger audience. The loading page shows part of the trailer where Alice is falling down the hole which I think looks really professional. I noticed the the trailer loops but it gives an effect that Alice is continuing to fall down the hole for ages. The text on the homepage has been cleverly done to make the audience feel involved. I think the site has been well thought about and is great as it engages the viewer and allows you to decide what happens (gallery page). I think the product page is good but it will only allow you to buy the products from Amazon. To improve the site I think you should link the website to ebay and some other sites which allow you to purchase Alice in Wonderland items.

Aimee: I think it looks really professional and of a very high standard. its clear and easy to use. I think if anything had to be changed it should be the reveiw page as i wasn't sure on what i was meant to do on the page, but everything else was really good.

Chris: I was impressed with the first page as it grabs your attention with the swirling movie clip. I also like the fact that the border edges overlap the video. I think the overall style is in good keeping with the film. I liked the reviews page with the characters but didn't realise i had to hold mouse button down to keep the text on. I liked the gallery page idea of hovering over the pictures as this was a little different to most gallery pages. Nice design!

Hal: I think it has a very pretty user interface with a unique vibrancy in colour, a great deal of thought has gone in to the production of the site. I very much like how certain objects within the flash movie have to make contact with other objects to display the intended images. Links to other well known websites like amazon up the overall feel of the site and add to the user experience. Psychedelic!

Whilst everyone was testing out my site I was able to find some problems with it, one of the main ones was that due to the change in depth the pictures weren't moving away from the screen when you left to another page. I attempted to work out what was going on but in the end Julian had to help me work it out, it required another new code, this I was able to understand and duplicate it on to the other pictures.

Next lesson I will work on the reviews page and change it so that people are able to find out how to use it better, i think the easiest way would be to make it so that something appears around or points to the tea cups that display the comment, and change it to either a roll over or so that it stays on once you click it.

Tuesday, 8 March 2011

Alice In Wonderland Website Progression

Today I have been able to make a lot of progress on the Alice in Wonderland website since I started putting it on flash I have been able to get the basic structure of the site. I have used most of the codes I need, today I added in some "Eat Me" and "Drink Me" buttons that the viewer is able to move and drop on the pictures, i also learned hoe to make the buttons return back to their original place. I am happy with the way that the project is going and have come up with a lot of other ideas whilst makeing the project that I would be able to include, the only thing I have to worry about is using some new codes and working out how to make the images expand when the button drops on to them. I still have a fair bit of work to do on the project as most oof the pages are virtually empty but in one of my next lessons I am going to sort out the simple pages like the products page and then the reviews page so that I don't have to worry about working on them and can focus on the gallery page, we still have a few more lessons left before the deadline date and I am confident that I will be able to complete the website by then.

Monday, 7 March 2011

Appealing to the Correct Audience:Pokemon Project

I think that pokemon has several clear ways that it has made itself appeal to their audience, my first point is the graphics.










As the picture shows the graphics are similar to those in Legend of Zelda, which doesn't come as a surprise since the creator of the game worked on that as well. But the main point of the graphics is the simplicity of the layout and areas. All the colours are bright and the monsters are made to look cute. Even the new game releases have better graphics but you can see clear ways in which they have kept it looking the same. They haven't gone over the top with detail and kept everything pretty simple. This is another way this shows that they are aiming at younger children is the fact that they have decided to keep the graphics simple, the older generations are looking towards how good the graphics can be made to look and the realism that can be put into the product, but the bright colours, noises and simplicity that remain in the game are what keep those younger audiences interested.

When fighting the maximum number of moves a Pokemon has is four. This saves complicating things for the children and doesn't give them too much of an option. This isn't relevant for games that are for the older generations as they such as games like Final Fantasy can provide the player with up to a hundred different moves to use. Another way in which the fighting made easier for the relevant audience is the lack of movement, in most beat 'em up games you are given full control of the character which makes a massive effect on whether or not you win, Pokemon has taken the movement element out of the game to leave the player focusing on picking a move to make.

 
The storyline is also a very simple one that makes it possible for the children to follow the game easily, there are no serious parts or tragedies that now occur in almost every game for the older generations. Unlike games made for the older generation there is no in depth story that unravels as you move on, the story is simple, there is a slight story used to move you from place to place but other than that you have got almost complete control over the way it progresses.
Although with this said there are hundreds of Pokemon in existence, this allows people to pick their own the Pokemon level up and when they reach certain levels are able to evolve in to something different. This intrigues people as it means you will most definitely have a different game to everyone else. The number of characters is one of the only things that is complicated about Pokemon but since you don't have to know anything about them in order to play it it doesn't limit the game experience from certain users.
Pokemon has been very smart about the way that they release their games, each game is release in at least twos the examples of this are, Red and Green, Emerald and Sapphire and Ruby along with Diamond and Pearl and the latest Black and White. Each of these sets are the same in almost every single way apart from some different pokemon in each, by doing this they have made it so that the fanatics end up buying both and they get twice the amount of money.
One of the things that tend to annoy the older audiences is the way in which it has been culturally changed; this is what once again makes it clear that pokemon are aiming at the younger generations. Those who are older are able to accept the fact that the series was made in Japan and learn about the new culture whereas pokemon has been changed specifically to make it so that the younger generation understand what is going on. The best example of this is the way in which 4kids (the people that dubbed the anime) have edited out the Japanese food like rice balls and changed it for things like sandwiches. This is so as not to confuse them with the food that comes from a different culture that they probably have never seen before.
As a fan of anime myself I know one of the main things in the anime that make it clear who it is aimed at. Anime for the older generation tend to contain a lot of fan service(nudity and lacking outfits), but in the younger generations every trace is removed. Next there is the violence, most animes I have seen do have some violence but through my research I have found that in the dubbing stage every small bit of it was removed, this I think is strange as I would assume the anime was aimed at the same age group in both countries. Lastly the swearing, I have seen other animes dubbed by four kids the best example to use here is Yugioh (GX) (5Ds), anime have in the un dubbed versions a lot of swearing regardless to say although it was toned down Yugioh was not exempt from the cursing, 4kids remove everything that’s a swear word or curse. This has not been done in animes dubbed by others companies that aim at the older generation.

Social Grading in Pokemon:Pokemon Project

The NRS tells us data on the difference in people’s social grade, it is recorded from adults aged 15 and above. People use the information provided by the NRS to  advertise things, this is done by finding out what is the best person to advertise to is and where they are more likely to come across it. A good example of this is in magazines, first the NRS will easily divide them into their different grades these are categorised by A, B, C1, C2, D and E. They will then be asked information such as what magazines they read and this will be shown to advertisers who will be able to tell what the majority of the class read and be able to tell what would be a good place to advertise their product. Pokemon is hard to tell what class pokemon is aimed at as the NRS only record data from those 15 and above, this would prove difficult to for the creators of pokemon to find out any information as it is aimed at those as young as 10. I would assume that it would be aimed at those up to class B down to D, pokemon are released as pretty expensive games to begin with so I wouldn’t expect them to be aimed at anyone lower than D. Also I don't expect them to advertise to anyone above B as it is less likely to appeal to them as pokemon does not provide any intellectual knowledge.
Although Pokemon is aimed at kids this information will be slightly relevant to Nintendo as it allows them to advertise to the parents of the children as well. This means that the adverts they use will have to appeal to the children as well as slightly to the parents, this is also the same for the genders, they need to make it so that both male and female are interested in it.

Tuesday, 1 March 2011

The Audience:Pokemon Project

It would be best to start by saying that the media companies focus on a specific audience as aiming at everyone is too broad and it is almost impossible to please every person with the project they create. Pokemon for example is aimed at children around the ages 7 to 14, although it can often appeal to those as old as 25 the company do specific things in order to make it appeal to the younger generation, but in order to know what they should do they have to research the existing popular products to that age group.
They use two different types of research these are called quantitative and qualitative; they are both different and useful to the company. Quantitative is research that it done in quantity, meaning it is very simple but there is a lot of it, the easiest way of doing this is by doing questionnaires, the person answering the question will often have a choice of answers in which they have to pick one, the company will put this together on a table which will easily show them what are the most popular answers. This will most probably be done to find out what are the most popular existing products from which the company might be able to base their project on. Next is qualitative it is quality research, rather than having lots of chosen answers they will have the person write up their own answer in detail so that they can possibly find out not just the most popular product but in detail why it is popular, this can also be done in questionnaires but can also be done through people later testing the prototype. Pokemon as an example have been releasing games for years, they would have to use quantitative data to find out the most well liked aspects of their games but they would have to use qualitative data in order to find out what the audience thinks could be improved and why. Through quantitative data they may have found out that girls are playing the game too and through the number of people that are female they may have then decided to improve the game by allowing you to choose a gender at the beginning of the game, the same could be said for the change in age of the character. But only through the qualitative data will they be able to really make a lot of difference to the games, examples of this could be the change in the fighting graphics, people may have specified that they wanted the fighting pokemon to do more than just stand there, which they do in the earlier games but now in the newly released games they do small things like close their eyes when they have been put to sleep and have more detail to the attacks, only through the qualitative data can the most difference be made to the product.

Next would be best to give you some information on pokemon. Firstly Pokemon is aimed at the younger generation, obviously it was a major hit in Japan, which is hardly a surprise as anime originated from there and pokemon is aimed in that style. I believe this was why they chose to use the anime style of animation, because they were already aware of how popular anime is with out doing the research. Due to the insane amount of pokemon stuff out there it is almost impossible to find out anything to do with how they first started off and the research they did into it. The man who created Pokemon is called Satoshi Tajiri, he was interested in insect collecting and when he saw the game boy decided that he was going to make it possible for the consoles to be linked. This was how he came up with the idea of for pokemon, this idea was pitched to Nintendo. As far as my research will tell me there was hardly an research done into the target audience and their response, but rather they went along with the idea because he had already been involved with the popular legend of Zelda game. The game took six years to make and game freak, the magazine that was made by Tajiri went bankrupt. Even this said he never gave up on the idea.
I believe the thing that makes it seem like he did no research in to the game was because by the time it had been completed there was no way to advertise it as the media believed that the game boy was no longer a popular console. Nintendo released the game and no one expected it to do very well but in the end Nintendo found it among its top franchises people were interested in getting the hidden pokemon Mew and trading with each other.
I think Pokemon is pretty clear who it is aimed at as it's is a very bright and colourful animation along with none serious story lines. The one main thing I found is that when a Pokemon loses a battle they "Faint" instead of "Die" this would make no difference to the older audiences but was obviously made this way to be more child friendly.
However
Most other media companies take care to look in to their target audience to make sure that their product is giving them the things that they want. An example of this is the recent rise in Vampire and Supernatural romance books on sale for teenagers, this all started because of the interest taken into twilight so now there are several hundred books based on this idea. Sometimes companies have to take the risk and introduce something new, Pokemon is an example of this as the idea to link up the game boy consoles was an original idea. Media companies will almost always do as much research in to the product as possible in order to make sure that they can sell it and make lots of money from it, without doing this they risk the possibility of losing money to make it. They have several ways of doing this research, the first they would do would probably be a series of questionnaires in order to find out what most people are interested in this will give them an idea of the type of product they should make or what they should include in it, these will be aimed at the audience they intend to sell to. Once they have decided on it and created a few prototypes of the product they will bring in testers in order to use it, this way they will find out what they think will make the product better and what things they had problems with. The people will often be the type of person that they are aiming at an example of this is if pokemon were to have done this they wouldn't have made any progress by using a group of people over the age of 40 as the game was aimed at a much younger age. With this said they may still try out people that the project isn't aimed at in order to see if they enjoy it and what could be added to it to also attract the attention of other groups.
Once they know one thing is popular they might look in to making something similar but creating it so that it aims at a larger audience, a good example of this is the way that pokemon have changed their characters, they are now slightly older and there are both a boy and girl, this means that they are trying to introduce the older generation to the games and allow girls the possibility of being included. This is one way the marketing company can grow their markets, by aiming at more people but they is also the possibility of creating different items created based on one thing, these will be aimed at the same audience but will provide them with something more to spend  their money on. Pokemon have changed their games for a wider audience but have also developed a lot of franchise. They have cards, cosplays, anime, manga, DS consoles, board games etc. This is the same for many other popular TV programmes, the idea can be developed in to a multitude of different new things that will once again get the company producing it. All the above tend to be done by companies because the whole idea of them producing products is to make money and they are willing to do whatever it takes to make as much money from it as they can, like run an anime on it for 700 episodes, this is the same for most of the popular anime or games, since it's bringing in money they never want to stop showing it (or bringing out new ones) as the other products will also go down in popularity if they stop which will lower the amount of money they get from it.